White Papers

Thought Leadership from the Front Lines of Voice Branding

 

Speech Recognition, the Brand and the Voice:
How to Choose a Voice for Your Application

by Marcus Graham, Founder/CEO, GM Voices

What began some thirty-odd years ago as an effort to let callers know that your business was closed, has grown into something far more sophisticated and critical to businesses today. Those simple answering machine messages such as, “Our office is closed…” have morphed into a wide range of automated call routing, information dispersing and transaction completing technologies that are changing the way our society does business. Continue Reading »

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How to Improve Your Customer Experience through the Voice Channel:
Tips for Greater Engagement and Higher Rates of Automation

by Matt Strach, Director of Marketing, GM Voices

Consumers interface with a brand (and form their perceptions of it) at many different touch points: the Web, an in-store experience, face to face with a representative, advertising across all media, public relations (directly or through an influencer), and, of course, the telephone and other automated voice applications. Continue Reading »

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Making Brands Sound Better–
How to Build a Brand-Consistent Persona for Your Automated Voice Technology

by Matt Strach, Director of Marketing, GM Voices

As a first priority, the pre-recorded voice utilized on any automated telephone application should aid the technology’s ultimate purpose, which is enabling and encouraging the caller to achieve their goal with as little live agent interaction as possible. Voice automation exists primarily to reduce costs; given the choice (in most instances), callers would prefer to speak to a live agent. But that’s not reality. Continue Reading »

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Go Local to Go Global–
Localizing Your Speech Application for International Markets

by Matt Strach, Director of Marketing, GM Voices

If you, the reader of this white paper, represent a US-based company deploying an automated voice application in a non-English market, congratulations. Expanding your market presence is cause for much celebration. But there is work to be done. Continue Reading »

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The Benefits of Business Narration:
Using Professional Voice to Sell Your Story

by Matt Strach, Director of Marketing, GM Voices

Closing a sale can be complicated. We’d like it to be a straightforward transaction between salesperson and buyer where a business need can be fulfilled and life can go on. Nope. Prospects have other projects ahead of yours in the queue, they have colleagues that need convincing, and, oh, right, they’ll get back to you when they budget for next year. Sigh. Looks like you’re playing the wait-and-see game. Continue Reading »

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