iStaff Recruits GM Voices’ Creative Services to Enhance Their Website Experience
iStaff’s Job History
Founded in 1995 by Jason Smith, iStaff has dedicated itself to reducing the stress level many employers experience when it comes to hiring potential employees. iStaff realized they could use their expertise in the IT field to help companies fill open positions with qualified individuals and over time, they’ve earned the trust of Fortune 500 companies in addition to small to mid-sized businesses. They have clients in several states and provinces across the United States and Canada. Depending on the position you’re seeking to fill, iStaff will find the candidate that fits the role. Read about them on www.istaff.com.
Reviewing the Credentials
iStaff wanted to give their website an update that reflected their high quality of service. To accomplish that, GM Voices reviewed iStaff’s site to figure out the best way to improve it. GM Voices stressed how important it was for iStaff to communicate their message in a way that’s visually engaging. After speaking with iStaff, GM Voices’ creative team came to the conclusion that a company overview video was the best solution.
An engaging business video can have an adverse effect on how customers perceive your company, especially when embedded on a website, often the first point of contact with your audience. We suggested that iStaff incorporate a professionally-narrated video on their updated website to better reinforce their value proposition as an authority on placing talented IT candidates. GM Voices walked the iStaff team through the process of selecting a brand-consistent voice persona and when they decided on a tone – helpful, insightful, professional, and calm – it was time to put everything together!
Congratulations, You’re Hired!
Now that the iStaff site has the video, it adds another dimension of visual appeal to the site, complementing the large-scale photos, top-down flow and branded colors. When viewers watch the video, it gives them some insight as to what iStaff does, their mission statement, and how their experience sets them apart from other hiring companies. An effective narrated video gives prospects a compelling reason to contact you for more information. This video has helped iStaff set itself apart in the marketplace, and after GM Voices delivered the final product, iStaff couldn’t help but compliment the work.
“Just wanted to say thank you and EXCELLENT work on this video,” said John Dilley, a Senior Account Executive at iStaff. “It’s perfect.”
Learn About GM Voices’ Creative Services
Turn to GM Voices to make sure your story is told the right way. Our creative services include script writing, business video animation, and PowerPoint and graphic presentation design. We offer all of this and more for a price that’s within your budget. If you’re interested in learning more about our services, contact us today at 770.752.4500 or GMVInfo@gmvoices.com.