Voice Branding

Sound Good? We’ll Be the Judge of That.

Being a Fly on the Wall at a GM Voices Talent Review Meeting Gathered mid afternoon in Studio A, GM Voices’ talent manager, its top directors and audio engineers gather around the console in plush furniture, respective coffees and teas … Continue reading

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Next Up: SpeechTEK 2011

Same Great Show; New Venue, Less Wizardry GM Voices set the bar pretty high for trade show themes at last year’s SpeechTEK. (Check out what we did here.) This year, we’re going back to the basics: green shirts, warm smiles, … Continue reading

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1985: It Was a Very Good Year (for Voice Automation)

The Founding of GM Voices Highlights a Year of Important Moments President Reagan is sworn in for his second term. Hulk Hogan and Mr. T team up at the very first Wrestlemania. New Coke debuts and fails. Live Aid brings … Continue reading

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Ridin’ Shotgun: Hi-Fi Recordings for GPS/Telematics

GM Voices Makes the Open Road Sound Better than Ever As we blog, GM Voices is en route to the Telematics 2011 Conference to show developers how to enhance the in-car experience with voice prompts and commands that sound great … Continue reading

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Better Service. Better Sound. Better Digs.

“Explore the space” with GM Voices; our process and facility make all the difference. Anyone with a tape deck and a microphone in a basement can profess to be in the voice recording business. Technically, it may be accurate, but … Continue reading

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GM Voices Clued In for 2011

Returning to Chicago August 9-11 for ClueCon Open Source Telelphony Developer Conference; Make Your Plans and Register Online Now Last year, GM Voices made the trip to the Windy City for ClueCon, a friendly gathering of the world’s top open … Continue reading

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Don’t Sell a Product. Sell Your Story.

The ‘Why’ and ‘Who’ that Defines Your Company Should Shape Your Voice Brand, Not the ‘What.’ The ultimate goal of any brand is to transcend the base functional benefits of its products and establish an emotional resonance that brings customers … Continue reading

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Unique Voice Branding Experiences

Consumer Brands Allow Creative Voice Opportunities for Automation Selecting a voice for an automated phone application is often a subjective process. In many cases, several decision makers review sound files—independently or with the GM Voices team—and choose the voice that … Continue reading

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New White Papers

Voice Branding 101 Starts Here Head over to GM Voices proper and check out our new white papers page. You’ll find CEO Marcus Graham’s “Speech Recognition, the Brand and the Voice,” which also appeared in William Meisel’s “Speech in the … Continue reading

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Business Storytelling: Voice, Video, Multimedia, Creative

You Have a Story to the Marketplace. We Have the Skills to Help You Tell It Better. Creative marketing and sales support doesn’t always come easily or affordably for B2B operations. It requires a unique thinking and technical skill set, … Continue reading

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