Tag Archives: VUI Design

The Importance of the Voice Persona

Defending the process, recognizing the fine line between extraneous pretension and essential brand ascription. Two weeks before I started working at GM Voices, I was loaded with a hernia-inducing pile of books. They ranged from generalized marketing and public relations … Continue reading

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Building a Better (Voice) Brand

Simple Voice Branding guidelines to help you improve your telephone customer experience and overall brand. If your company uses prerecorded greetings or messages, it has a Voice Brand, whether it was crafted with care or with indifference. Unfortunately, the people … Continue reading

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