Tag Archives: Voice Brand

The Importance of the Voice Persona

Defending the process, recognizing the fine line between extraneous pretension and essential brand ascription. Two weeks before I started working at GM Voices, I was loaded with a hernia-inducing pile of books. They ranged from generalized marketing and public relations … Continue reading

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The Ultimate Voice Brand Quiz

Is your phone system a star? Take this quiz to find out. Often when we host visitors at GM Voices studios, we give away goodie bags filled with assorted swag: GM Voices folders, notebooks, pens and pads, mints, Voice Branding … Continue reading

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Building a Better (Voice) Brand

Simple Voice Branding guidelines to help you improve your telephone customer experience and overall brand. If your company uses prerecorded greetings or messages, it has a Voice Brand, whether it was crafted with care or with indifference. Unfortunately, the people … Continue reading

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Get the Balance Right: Live Agent vs. Automation

It seems like whenever I tell someone that my company produces the prerecorded voice prompts and messages heard on automated phone systems, I get a response like this…   “I hate those things” or “I usually just start pressing 0.” I … Continue reading

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