Tag Archives: Persona Design

Don’t Sell a Product. Sell Your Story.

The ‘Why’ and ‘Who’ that Defines Your Company Should Shape Your Voice Brand, Not the ‘What.’ The ultimate goal of any brand is to transcend the base functional benefits of its products and establish an emotional resonance that brings customers … Continue reading

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Unique Voice Branding Experiences

Consumer Brands Allow Creative Voice Opportunities for Automation Selecting a voice for an automated phone application is often a subjective process. In many cases, several decision makers review sound files—independently or with the GM Voices team—and choose the voice that … Continue reading

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