Tag Archives: Persona Creation

Don’t Sell a Product. Sell Your Story.

The ‘Why’ and ‘Who’ that Defines Your Company Should Shape Your Voice Brand, Not the ‘What.’ The ultimate goal of any brand is to transcend the base functional benefits of its products and establish an emotional resonance that brings customers … Continue reading

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Unique Voice Branding Experiences

Consumer Brands Allow Creative Voice Opportunities for Automation Selecting a voice for an automated phone application is often a subjective process. In many cases, several decision makers review sound files—independently or with the GM Voices team—and choose the voice that … Continue reading

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Directed Voice Actor Sessions: Getting the Perfect Performance for Your IVR

Client dial-in ensures the best read style for your application. Also: How the GM Voices creative team cajoles voice actors for persona auditions. A unique benefit to working with GM Voices for brand-consistent voice prompts and phone greetings is our … Continue reading

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