We Wrote The Book!
Voice Branding in America by Marcus Graham, CEO
When we say we wrote the book on Voice Branding in America, we’re not exaggerating.
Since it was published in 2005, Voice Branding in America has become the quintessential guide for making automated voices consistent with your brand.
With the growth of speech recognition technology, Voice Branding has become an integral part of every Fortune 1000 company’s marketing mix, supporting carefully developed brand identities at every major touchpoint and including powerful narrative devices like phone recordings of testimonials from satisfied customers.
Author Marcus Graham ties more than 25 years of Voice Branding experience together with his expertise in corporate branding to show you how to use automated telephony and phone recordings to add value to your brand while deploying an enterprise-wide voice branding initiative.
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“An often over-looked aspect of branding is the human voice, one of the most powerful communications tools in your toolbox. Marcus Graham’s book, Voice Branding in America, will startle and amaze you with the many different ways to put that tool to productive use.”
Al Ries
Co-Author, The Origin of Brands