GM Voices: your voice to the world

Voice Brand Audits

The most direct line to your customers is the telephone. It's also the most overlooked.

Each year, millions of customers navigate through complex corporate interactive voice response (IVR) and automated voice identity systems with varying degrees of satisfaction. Unsatisfied callers can easily become unsatisfied customers. Satisfied callers can become loyal brand advocates.

It’s ironic that while voice self-service applications have become a major touch point with customers for many companies, the marketing leaders are not involved in the development of these applications.

Decisions about telephone voice greetings, voice prompts, and the voice identity they project rarely make it to the chief marketing officer’s desk.

GM Voices helps bridge the gap between the marketing and information technology teams so that companies can create and maintain a consistent Voice Brand throughout the enterprise, reinforcing the brand identity at every customer touch point.

We begin the proprietary Voice Brand Audit process, which we use to determine the voice identity of your brand, the touch points where your IVR system interfaces with your customers, and the voice identity that will have the most resonance with your market.