GM Voices Announces Sales and Marketing Partnership with Real Soft
Leading IVR Developer Uses GM Voices VisionClips to Secure New Business;
Companies Look Forward to Continued Co‐marketing Opportunities
ALPHARETTA, Ga. – GM Voices, the largest producer of prerecorded voice prompts and
greetings for telecom applications worldwide, today announced a sales and promotional
partnership with Real Soft Inc. (RSI), a global provider of IT solutions headquartered in
Cranbury, NJ.
A premier IVR platform developer, RSI recently won new business from Blue Cross Blue Shield of
Delaware and Duane Reade Pharmacy with help from GM Voices’ signature VisionClips. These
engaging multimedia presentations showed Blue Cross Blue Shield and Duane Reade Pharmacy
how the current caller experience can be dramatically improved.
“Taking our proven solutions and adding the Voice Branding element from GM Voices has
proven to be very effective,” said Guy Miller, VP of RSI’s Speech Enterprise Division. “RSI is long
established as a top provider of commercial IVR applications, and GM Voices truly brings our
work to life in the eyes of our prospects—their voice actors perfectly complement our efforts.”
After selling the IVR applications with VisionClip samples, RSI then strongly encourages new
customers to replicate the sound, rather than implement lesser‐quality, in‐house voice
recordings. “Our VisionClips let businesses know there is a better way to speak to customers
than recording the administrative assistant from a noisy cubicle,” said Marcus Graham, Founder
and CEO of GM Voices. “Real Soft proposes this professional alternative before the system is
even deployed. We’re happy to help Real Soft enhance its voice applications with professional
voice actors.”
GM Voices and RSI will continue to promote services jointly, both through the sales process and
marketing opportunities such as newsletters, PR, case studies and more.
About GM Voices
Since 1985, GM Voices, Inc. has emerged as the global leader in professionally recorded voice,
language localization, persona development and voice branding solutions. Dozens of voice
actors record in their studios each week, providing clients a consistent voice for any application.
They coined the term Voice Branding, the concept of a single voice user experience consistent
with a company’s brand image.
About Real Soft
Incorporated in 1991, Real Soft, Inc. (RSI) is a US‐based global software solutions company, a
pioneer in providing professional services and delivering business solutions. Their persistent
focus is on forging strong relationships through service excellence and cost containment for
customers. Real Soft, Inc. offers end‐to‐end software solutions across the Financial Services,
Telecom, Retail, Government, and Healthcare domains. Expertise encompasses Interactive Voice
Response, Customer Relationship Management, IP based Voice Platforms, Computer Telephony
Integration and Advanced Speech Recognition.
With an impressive track record of providing value‐added services to customers, Real Soft has
been a vendor of choice for many reputed companies like Comcast, CitiBank, AT&T, ING,
Sleepy’s, Verizon Wireless, Liberty Mutual, Lexis Nexis and Daichi Sankyo.
Press Contact
Matt Strach
Brand Manager
770‐752‐4500
.(JavaScript must be enabled to view this email address)
GM Voices, Inc.
2001 Westside Parkway
Suite 240
Alpharetta, GA 30004
TEL: 770‐752‐4500
FAX: 770‐752‐4545
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