It’s a captive audience. Don’t stop selling them.
If you’re using this kind of music (or any other) for your call queue, that’s fine. But use it in moderation. When you have a customer on hold, whether for sales, service or miscellaneous, you have a captive audience. It’s the perfect time to hit them for the up sell or to reinforce your branding.
From short marketing messages to entertaining, interactive commercials, GM Voices’ on-hold programs can help your company engage your audience. On-hold recordings are a vital part of a unified Voice Brand; combine them with a professional, natural-sounding auto attendant or IVR and voicemail messages for a world-class customer experience.
Too much lite jazz evokes a call to action, sure. Right to the coffee shop to pick up the CD. Make sure your on-hold messaging inspires the right kind of purchase—from you, again and again.