Archive for September, 2010

Business Presentation Narration: Professional Voice for Important Messages

Posted by Matt on Wednesday, 29 September, 2010

Enhance the Way You Speak to Customers with Professionally-Recorded Narration for Your PowerPoint, Brainshark and Flash Presentations.

Seeing a prospect in person has many inherent advantages. In this hurry-up, multitasked, overworked day and age, being able to put a face to a name solidifies relationships and puts you in better position to make a sale over your faceless or voiceless competitors. When a face-to-face meeting is not possible, a phone call with or without a Web-shared presentation is a pretty good substitute.

But these interactions, these opportunities to tell your story have a disadvantage, however. They’re temporal. Once your message has been shared, it’s gone. Sure, it may be retained. It may also be brushed aside. Your audience may or may not share the good word with colleagues or the decision makers.

By using a professionally-recorded narration with your presentation, you ensure that your message retains its impact after you meet or correspond with a prospect. GM Voices helps companies speak to their audience with brand consistency, professionalism, and a crisp and clear sound.

Aside from enhancing the quality of your presentation production, a professional narration is permanent; your pitch will always be on point for multiple viewings as your contact shares the story with team members. If your message has a longer shelf life, or your product has an extended sales cycle, professional narration is a no brainer for the price tag.

GM Voices can provide ready-to-use voice files for use on any presentation platform: PowerPoint, Flash, or even on-demand services like Brainshark. We can even work with you on the graphical elements.

At GM Voices, it’s all about telling your story with more impact.

B2B Video Marketing from GM Voices

Posted by Matt on Thursday, 23 September, 2010

We have the resources to help you tell your story more effectively in the marketplace.

GM Voices prides itself on being a collection of great storytellers. Primarily, this is accomplished through voice recording; voice prompts for telephony, narration services for presentations, language localization for international markets, ad infinitum.

However, recently, our own internal video marketing efforts have resulted in several enjoyable for-pay opportunities for large B2B companies. It’s gotten us excited, and it’s fueled the progression of our capabilities and quality.

We’re fast realizing that GM Voices is fulfilling a genuine market need, especially in the B2B space: quality video productions that are far more economical than commercial video providers, with lots of add-on doodads that other vendors just can’t affordably offer (professional voice, Flash and Final Cut elements, scripting services, and a background in business communications).

Our CEO Marcus Graham has always said, “Nothing is sold unless a story is told.” For your next big marketing push, think of GM Voices to help you deliver a compelling and visually-appealing message that will capture your prospects’ attention.

Contact us if you’d like to see a sampling of our B2B video portfolio. We’re creative, we’re flexible and we’re open for business.

Directed Voice Actor Sessions: Getting the Perfect Performance for Your IVR

Posted by Matt on Thursday, 2 September, 2010

Client dial-in ensures the best read style for your application. Also: How the GM Voices creative team cajoles voice actors for persona auditions.

A unique benefit to working with GM Voices for brand-consistent voice prompts and phone greetings is our production telephone patch. Our client dial-in allows customers to listen in and/or direct their talent’s recording session. For people who are really keyed into Voice Branding, this provides peace of mind and opens the door to the “Hollywood” aspect of GM Voices. It’s just cool to ride shotgun in a studio session, y’know?

During an expanded Voice Branding initiative, GM Voices will audition voice actors from a persona report, a document that includes vocal characteristics and a biographical summary of a fictional virtual representative. This helps our voice actors “become the persona” after a pre-session reading. But, if that wasn’t enough, our creative team sits in during the recording sessions to ensure a brand-consistent performance that matches the specifications of the persona report. It’s a mutually beneficial experience for both our “office” employees and our talent; the office types learn the strengths of our performers, and the performers learn more about the corporate aspect of Voice Branding. Basically, it’s a thorough process that guarantees that the audio delivered for customer review was recorded with a lot of thought and care. It’s these little extra steps that put GM Voices above the competitive set.

If you missed it a few blog posts ago, check out our persona samples page. Here, you can listen to how our voice actors change their styling for three persona examples.